WARNING: This Product Contains Nicotine.
Nicotine is an Addictive Chemical.

AEMSA Standards


  • We have a responsibility to verify the accuracy of any nicotine content in the products we distribute.

  • We have a responsibility to ensure the quality of all ingredients in our vape juice.

  • We have a responsibility to prepare our products in a clean, sanitary and safe environment.

  • We have a responsibility to ensure our products are packaged and delivered in a safe manner to all of our vapor juice online customers.

  • We have a responsibility to provide a level of transparency into the monitoring and verification process.


Article I. Verifying the accuracy of the nicotine content in products

Section 1.01 Accuracy of nicotine

(a) All manufacturers must confirm the accuracy of nicotine content upon delivery from the supplier before making e-juice

Section 1.02 Titrated/verified after dilution

(a) All nicotine must be titrated/verified for content accuracy after dilution to working level

Section 1.03 Measuring Nicotine

(a) All equipment used in measuring nicotine from working level to final product must be either

(i) NIST (calibrated)

(ii) ASTM compliant (calibrated)

Section 1.04 Tolerance level

(a) All products produced will be within the tolerance level of +/-10% nicotine content in final product

Section 1.05 Maximum allowable nicotine content

(a) The maximum allowable nicotine content in final flavored product will be no greater than 36 mg / ml

Section 1.06 Retail nicotine sold for unflavored/DIY nicotine

(a) Will follow the same criteria for verifying the nicotine content and quality on all batches when received and titrated after dilution at various sales levels

(b) Is not subject to maximum allowable nicotine content in final flavored product

Article II. Ensure the quality of the all ingredients of in e-liquid

Section 2.01 Nicotine Sources

(a) All manufacturers must purchase and comply with at least one of the following:

(i) USP CERTIFIED nicotine (with evidentiary documentation from a certified lab)

(ii) Free-base nicotine from suppliers who can provide source evidentiary documentation from a certified lab confirming (batched) nicotine conforms to the Nicotine Quality Standard (see Section 2.02)

(iii) Purchase from nicotine suppliers who can provide evidentiary documentation from a certified lab confirming the incoming (batched) free-base nicotine conforms to the Nicotine Quality Standard (see Section 2.02)

Section 2.02 Nicotine Quality Standard

(a) All nicotine used in manufacturing must meet the following nicotine quality standards:

(i) Nicotine purity greater than or equal to 99%*

(ii) Total combined of all other possible contaminants less than or equal to 1.0%

(iii) Per existence of any solvent must not exceed 0.06%

(iv) Per existence nicotine oxide less than or equal to 1%

(v) Per existence nicotine-N-oxides less than or equal to 1%

(vi) Cumulative heavy metals *content* cannot exceed 10 ppm

(vii) Cumulative Arsenic *content* cannot exceed 1 ppm

(viii) All diluents after source pure must be USP certified thru chain of custody

Section 2.03 Base Liquid Ingredients

(a) Base liquid diluent ingredients such as Propylene Glycol, Vegetable Glycerin, Glycerol, or any other e-liquid bases (either regularly or exclusively) will be at a minimum level of USP (US Pharmacopoeia) grade certified

(i) Material must maintain full certification throughout chain of custody on raw materials used in manufacturing process

(ii) Manufacturer must exclusively use certified base products throughout the manufacturing process

Section 2.04 Ingredients/ Components other than base liquids

(a) Ingredients/ Components other than base liquids will contain only the highest grade base materials

(i) Flavorings (including menthol) used will be at a minimum of food grade and/or Generally Recognized as Safe (GRAS) standard certifications whenever the ingredient is produced at those standards

(ii) Flavorings containing artificial food coloring will identify food coloring information to include coloring number in advertising and product descriptions

(iii) Flavorings containing Custard Notes will identify advertising and product descriptions

(iv) Water used (if any) will be either deionized or distilled

(v) Alcohol and additional additives (if any) will be:

1) Used in the purest form commercially available and safe for human consumption

2) Minimum of US Food grade standards

Section 2.05 The following will not be added or used in the creation of e-liquids

(a) Including but not limited to:

(i) WTA (whole tobacco alkaloids)

(ii) Medicinal – or prescription medicinal

(iii) Illegal or controlled substances

(iv) Caffeine

(v) Vitamins or Dietary supplements (other than for preservative purposes)

(vi) Artificial Food Coloring

1) AEMSA members will not add any artificial coloring or dyes during the e-liquid manufacturing process. Non vendor manufactured flavorings containing artificial food coloring will identify food coloring information to include coloring number in advertising and product descriptions

(vii) AEMSA reserves the right to review, evaluate and deny/approve any potential substance used in the creation of e-liquids at any given time –

*Note: Diacetyl and Acetyl Propionyl (2,3 — Pentanedione) standards are undergoing active re-evaluations. All standards amendments are posted immediately after ratifications.

Section 2.06 Process / Records / Traceability

(a) Manufactures will maintain sufficient process and records to enable the manufacturer to trace any individual product distributed to the test results for nicotine content to include source nicotine (see section 2.02)

Article III. Clean, Sanitary and Safe Preparation of Products

Section 3.01 General

(a) All Lab/Mixing employees are required to be fully familiar with all AEMSA standards

(i) There will be a special emphasis placed on nicotine handling, storage and clean-up

(b) Each member will create and maintain written lab/mixing protocol and make accessible to all lab/mixing employees

(c) All Persons allowed in process area must comply with applicable protection/safety and standards

(d) All products will be created and/or bottled in dedicated manufacturing space reserved exclusively for e-liquid

Section 3.02 Manufacturing Environment

(a) Manufacturing processes will meet food preparation standards to include

(i) Non-porous sanitized preparation work surface

(b) All surfaces in lab/mixing area (floors, counters, etc.) shall be cleaned with anti-bacterial agents at least once each day and after any spill of any mixing ingredient or any possible-contaminants

(c) Equipment will be cleaned by FDA Approved Chemical Sanitation or autoclave

(d) All supplies and material will be disposed of in a manner that is appropriate to component disposal — proper disposal of production material

(e) There shall be no open fans, dusty boxes and/or other potential sources of airborne contaminants etc. in dedicated space

(f) All bottles and materials unpacked outside of dedicated lab/mixing space

Section 3.03 Hand washing / sanitation

(a) Not in sink used for cleaning mixing utensils, and/or other e-liquid materials

(b) Minimum 20 seconds with commercial (food handler’s grade) antibacterial hand washing agent and warm water

(c) Hands washed each and every time entering mixing room

(d) After bathroom use, coughing, sneezing, eating and/or drinking, engaging in any other activities which potentially expose hands to any form of potential contaminants

(e) During mixing as often as necessary to remove any mixing products on hands

(f) Before proceeding to a subsequent mixing session -> to prevent any cross contamination from one batch to the next

Section 3.04 Health / Illness

(a) All open wounds or abrasion will be properly covered

(b) Any/All mixing employees report any illness/abrasion(s)/lesions to person in charge before entering the process

(c) Employees must report to person in charge if exposed to any contagion or infection – viral or bacterial – from anywhere (including others in their homes, other work environments, other domiciles, etc.) before entering lab/mixing area

(i) Such exposure/conditions excludes said individual from entering mixing room for a period of three (3) asymptomatic days have passed and/or cleared with medical documentation (equivalent to commercial food handling)

(ii) Discharge from eyes, nose and/or mouth:

(iii) Report to business any persistent discharge from eyes, nose, and/or mouth. Any employee exhibiting such symptoms shall not enter the mixing room until such symptoms cease

Section 3.05 Eating / Drinking

(a) No eating, drinking, vaping and/or smoking in the lab/mixing area at any time

Section 3.06 Hair Restraints

(a) Each member must establish written hair and beard standards

Section 3.07 Animals

(a) No animals shall be permitted in the mixing room at any time for any reason



(i) Separating the POISONOUS OR TOXIC MATERIALS by spacing or partitioning


(iii) This does not apply to EQUIPMENT and UTENSIL cleaners and SANITIZERS that are stored in WAREWASHING areas for availability and convenience if the materials are stored to prevent contamination of PRODUCT COMPONENT, FOOD, EQUIPMENT, UTENSILS, LINENS, and SINGLE– SERVICE and SINGLE-USE ARTICLES

(iv) All POISONOUS OR TOXIC MATERIALS will be disposed of in a safe manner

(v) Only those POISONOUS OR TOXIC MATERIALS that are required for the operation and maintenance of a lab/mixing area, such as for the cleaning and SANITIZING of EQUIPMENT and UTENSILS and the control of insects and rodents, shall be allowed in a lab/mixing area (kept sealed and separate – never above – from any/all mixing supplies)

(vi) A container previously used to store POISONOUS OR TOXIC MATERIALS may not be used to store, transport, or dispense any other substance.

Section 3.09 Employee Safety

(a) Employers MUST provide their employees with a workplace that does not have serious hazards and follow all relevant OSHA safety and health standards including – but not limited to – the following mandatory personal protective equipment (P.P.E.):

(i) Eye protection

(ii) Lab Coat / Apron

(iii) Fully covered footwear

(iv) All manufacturing spaces must have easily accessible

1) First aid kit

2) Emergency eye wash kit

Article IV. Safe Packaging and delivery of products

Section 4.01 Child proof caps

(a) Child proof caps required for all consumer level e-liquid products

(b) Zero Nicotine Products do not require child proof caps

Section 4.02 Tamper Evident packaging

(a) All Products require tamper evident packaging once leaving vendor chain of custody.

Section 4.03 Labeling

(a) Smear Resistant Labeling is required on all e-liquid products

(i) Must pass “30 second submerged” test for all required elements

(b) Nicotine content must be clearly displayed

(c) Safety and health Warning must be clearly displayed

(i) Contains Nicotine

(ii) Keep away from Children and Pets

(d) Nicotine Traceability elements (i.e. Batch ID or nicotine batch ID or production date)

Section 4.04 Delivery

(a) All shipped liquid must be bagged or wrapped to provide waterproof barrier between packaging and product for spill protection

(b) Safe handling information must be included in all packaging

Section 4.05 Active Age Verification

(a) All Vendors must use Active age verification for all sales (retail and/or online)

(b) AMESA Members will not knowingly sell products to any persons under the legal smoking age

Article IV. Transparency into the monitoring and verification process

Section 5.01 Within the organization

(a) Members must provide information to applications and compliance committees required to establish compliance including:

(i) Documented evidence of compliance

1) Photographic and Video evidence

2) Unfettered access to facilities for inspection (scheduled and/or unscheduled)

3) Process and records

(b) Member to member profiles will contain only minimal information for the identification and communication among and between members

(i) Current status of compliance – by facility

(ii) Contact Information

1) Name

2) DBA

3) Email

4) Phone

5) Facilities of production

Section 5.02 To the consumer

*Note: Subsections (a) and (b) are already posted on AEMSA website. Subsections (c) and (d) are intended for specific information warranted situations ONLY; these may include – but not limited to – allergy sensitivities, other specific medical conditions/sensitivities, etc. Subsection (e) shall be available on member’s web site

(a) A substantive version of the AEMSA Standards be published on Website

(b) AEMSA Membership Status

(c) Members will provide consumers tracking nicotine test results as far back as the source nicotine

(i) Information on the supplier may be redacted to protect intellectual property and trade secrets

(ii) The member may charge a reasonable and fair fee for said tracing requests

(d) Members will provide answers to consumers on ingredients of products

(i) Yes/No answers to specific questions as pertains to specific customer sensitivity questions

(ii) No intellectual property or trade secrets of the e-liquid ingredient has to be revealed

1)This includes revealing the source supplier and trademarked/brand name ingredient

(e) Clearly identified products that are not manufactured by AEMSA Members

i) If the member sells liquid that is manufactured in a non AEMSA compliant facility it must clearly identify and differentiate products that are AEMSA compliant and those that are not AEMSA compliant on a product by product basis

Section 5.03 To potential regulators

(a) To be decided on case by case basis