What Are The Most Common Questions About E-Juice & Vaping?


What is E-Liquid?

E-Liquid (or e-juice) is the flavored (or unflavored) fluid used in electronic cigarettes as a carrier for nicotine to be vaporized and inhaled, but not all e-liquid has nicotine.

What is the difference between e-liquid and e-juice?

Some people use the term e-liquid or vape liquid, and some people prefer to say e-juice (or just juice). We are guilty of this as well. But the preferred term to use among the vaping community is e-liquid because the use of the term “juice” could make it more appealing to children, and we want to avoid that completely. They are both the same but e-liquid is the “correct” term.

What are the ingredients of e-liquid?

E-Juice/E-Liquid is made with four ingredients: PG (Propylene Glycol), VG (Vegetable Glycerin or Glycerol), Natural and Artificial Flavor Concentrates, and Nicotine (nicotine is obviously optional).

Both propylene glycol and vegetable glycerin are non-toxic organic compounds and considered safe for consumption. In fact, they are widely used in a variety of commercially available foods and products you use every day.

What is Vegetable Glycerin?

Vegetable Glycerin (VG) also known as Glycerin or Glycerol is a simple polyol compound usually derived from coconut, palm, or soy. It is a colorless, unscented, viscous liquid that is sweet-tasting and non-toxic. We use palm-based VG in our e-liquid to avoid any allergies to soy or coconut.

Vegetable Glycerin is found in everyday products we use every day such as toothpaste, chap stick, lotion, and shampoo.

What is Propylene Glycol?

Propylene glycol (PG), also called propane-1,2-diol, is a synthetic organic compound. It is a viscous colorless liquid which is nearly odorless but possesses a faintly sweet taste.

Propylene Glycol is found in everyday products we consume such as toothpaste, ice cream, inhalers, and water flavor additives like Mio and others.

Why do people talk about VG/PG Ratio?

The ratio of VG to PG will have an effect on the consistency of your e-Liquid. VG is a thicker solution compared to PG. The thicker the fluid the higher the vapor production and the larger the “clouds” one can produce. A solution that is 50% VG / 50% PG is going to be a thin e-liquid. A solution that is 80% VG / 20% PG is going to be a thick e-liquid.

Higher PG solutions will deliver more of the “throat hit” experience that is similar to a cigarette. A 50% VG / 50% PG solution will deliver much more throat hit, than an 80% VG / 20% PG solution.

Most E-Liquids on the market today are mixed from 70% VG / 30% PG to 80% VG / 20% PG.

What is the best VG to PG Ratio in E-Liquid?

We offer a VG/PG ratio that is suited for the flavor intensity and vapor production that is optimal for each flavor. Generally, 50% VG / 50% PG is great for smaller coils due to the e-liquid being thin enough to wick the tight coils without giving you dry hits. 70% VG / 30% PG is popular because it is the perfect blend for bigger, multi-wire and hotter burning coils, not too thick not to thin just right to wick your coils and keep them wet without leaks and dry hits. Lastly, Max VG, Max VG is the highest amount of VG we can fit into your bottle without losing the flavor you love. All of our e-liquid is mixed at Max VG and is perfect for all you drippers out there, but still works great in tank setups as we make our flavors strong enough that they require an amount of flavoring that doesn’t leave them too thick for tank use.

What is nicotine and is it dangerous?

Nicotine is a potent parasympathomimetic stimulate alkaloid found in the nightshade family of plants*.

The Nightshade family of plants include tomatoes, potatoes, tobacco, eggplant, cauliflower and more.

Nicotine acts as a stimulant in mammals when absorbed in small doses while in high amounts (50-100mg) can be very harmful and dangerous*.


What nicotine strength should I choose?

For beginners new to vaping, using a common e-cigarette, we generally recommend the following rule of thumb depending on your previous level of smoking:

Non-Smoker – 0 MG*
Few Cigarettes a Day – 3 MG
Half a Pack Per Day – 6 MG to 9 MG
More Than Half a Pack – 9 MG to 12 MG

The above guidelines are not exact, so don’t be concerned if you fall outside of this range. If your e-liquid arrives and it’s a little too harsh to you, then perhaps try a lower nicotine strength. Or if you find it’s not giving you enough of a satisfying throat hit, then you can try increasing your nicotine strength on your next order. Over time we recommend trying to lower your nicotine levels for the best overall vaping experience, as your taste buds will adapt and flavors will become more vibrant to you at the lower nicotine levels.

*We never suggest that a non-smoker start vaping. Our 0 MG – Nicotine Free e-liquid is meant to be used by people that used e-cigarettes to quit smoking and have lowered their nicotine level over time down to zero.

What is steeping?

Steeping in reference to e-liquid is the natural oxidation process that occurs over time that allows it to reach its full flavor. Typically, this can be achieved just by playing the waiting game. The longer you wait to vape your e-juice, the more the flavor develops. This can take anywhere from a couple of days (the time spent in the mail) to a couple of months, depending on the flavor. A good rule of thumb is the lighter the flavor, the shorter the steep time. Rich creamy dessert or tobacco e-liquids may take longer to steep than light and fruity e-juice. Tobacco flavors reach their full potential around the 1 to 2 months after mixing and get better with age.

Most of our e-liquid is has a pretty quick turn around rate so once it arrives from the bottler it is sent out in orders, and typically the only steeping time most of our flavors have is on the short trip in the mail before it arrives at your door.

We recommend that you shake your e-juice upon receiving it (this helps with steeping as well), then sample the flavor. This way you can gauge your level of satisfaction immediately, and you can decide if the flavor is perfect as is, or if it needs more time to develop.

If you feel your flavor requires steeping time, then it’s recommended that you tuck your e-liquid away in a dark cabinet for a few days and try it again later (remember to shake before every use, as flavors can separate). If you shake your e-liquid every couple days, open the cap and squeeze out any air to allow fresh air into the bottle, then recap the bottle, you will help accelerate the steeping process.

Feel free to contact us about any questions or concerns you may have about E-juice, e-Liquid, or vape Juice… Whichever you may call it. Vape Juice Guru Will Answer All Of Your Vaping Questions.

What is “throat-hit”?

Some people look for something called throat-hit when they first switch from smoking to vaping. The throat hit is the feeling in your throat you get when you inhale cigarette smoke. So people have figured out ways to let vaping devices deliver a throat-hit so it feels like they are still getting something from it like when they smoked. Or a better way to say it would be to say the throat-hit leaves a person feeling more satisfied after inhaling the vapor.

It can come from a higher PG level or a higher nicotine strength. Generally, higher VG concentrations in e-liquid will deliver a smoother hit, therefore, taking away some of the throat-hit.

The development of nicotine salts has either brought a new experience with throat hit or given vapers a smoother experience depending on whether they choose to vape smooth salts or hit salts.

Help Us Complete Our List

As we work to add more questions to the E-Liquid F.A.Q. Page, we would love for you to add any questions you would like answered and posted above. If you wish that something was in the F.A.Q. list, simply fill out the form below or the one on our custom e-liquid request page. We will add it as soon as we can. We will go into depth about being clear and giving as much knowledge as we can overall topics posted. We think the vaping community is a great place and we want to be the best e-juice shop we can be. We will do everything in our power to help everyone out with their questions.

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